Startup Snapshot: SecondKeys

Our new Startup Snapshot series helps you get to know the companies and entrepreneurs changing the Tennessee landscape — designing innovative solutions, creating jobs, and building communities. First up, we chatted with SecondKeys CEO Amber Hayes.

SecondKeys’ Amber Hayes and Mars McClain

What’s your elevator pitch?
SecondKeys is a property management platform for improving tenant retention and cash flow by automating maintenance request management for residential properties. SecondKeys eliminates the guesswork in property management by utilizing end-to-end ticket tracking, predictive analytics, and a qualified contractor network to help property owners and renters live better, manage better, and work better.

What inspired your company?
A few years ago, when I was a maintenance contractor for apartments, I noticed that the software the apartment I worked for only looked through the scope of a property manager. Their platform didn’t take into account us contractors, renters, or even the real estate investors. So, we decided to build a solution that brings together the different personas of an apartment and helps them live better, manage better, and work better.

What’s your company’s secret sauce?
It’s a secret.

If your company had a theme song, what would it be?
I Got the Keys” — DJ Khaled ft. Jay Z, Future

Date founded
May 2018

Home city

Number of employees

~ $100K annualized

YoY growth
2018/2019: 100%

Capital raised


Connect with SecondKeys
Twitter: @secondkeysinc
Instagram: @secondkeysinc

Empowering Tennessee’s entrepreneurial ecosystem and working to make TN the most startup-friendly state in the nation. Host of 36|86 Festival |